Mission Critical Merino

merino-sheepMerino wool has natural insulating, antibacterial and odour resistant properties, coupled with great comfort, that makes it second to none for performance clothing. 

All of our merino clothing is made in New Zealand, using the best wool from high mountain merino herds, and constructed with unparalleled expertise in merino garment manufacture, stretching back over 80 years. Higher altitudes, and harsher conditions, produce better and finer wool that is perfect for producing high performance clothing. That’s why New Zealand grown wool is generally considered the best.

The wealth of expertise from the NZ wool industry  gives us access to cutting edge merino fabric innovation to work with, which you won’t find elsewhere. Our base layers and cycling shirts are being made from a revolutionary yarn that features a flexible nylon core, wrapped in a super-fine merino outer. The resulting cloth combines the softness, insulation and odour resistant properties that you expect of the best merino, with a stretch, fit and flexibility that is close to lycra. We are the first company to work with this incredible new fabric; the first shirts will be on sale in Spring 2014!